DESIGN RULES & TOOLS

#1 Do things that scale.

#2 Instinct is faster than process.

#3 Character over experience.

#4 Optimize for the well-being of the group and the individual.

#5 Occam’s Razor: the simplest solution will have the best chance of success.

#6 Hire the best talent, then either support them or stay out of their way.

#7 Look for solutions outside one’s industry.

#8 What would Captian Kirk do?

#9 Look for “THE BLUE FACTOR”.
Is it a benefit for the planet and society?
Is there a business case?
If the answer to both questions is yes, INVEST! Then go full throttle.

#10 Inspire:
Does this inspire you?
Does it inspire others?

#11 FULL IMMERSION:
Lead from the front.
3D over 2D.
VR over 3D.